How to Buy Your Brand Domain Name?
High-value .COM domain names are becoming common acquisitions for existing companies and startups alike. In some cases, organizations are paying seven or even eight-figure fees to purchase a domain. A recent example is that of Voice.com, which was sold by tech giant MicroStrategy for $30 million.
With such vast sums of money being spent on domain names, you would be forgiven for thinking that the whole process of acquiring a premium .COM domain is relatively simple. Unfortunately, there are several potential pitfalls that make buying a high-value domain name problematic.
Thanks to our experience of advising companies about domain name acquisitions, we have encountered many of these potential pitfalls, and have successfully manoeuvred around them. Here, we’re using our experiences as well as expert advice from our professional network to answer some of the most pressing questions about high-value domain acquisitions.
We start with the question of when to use a marketplace. This comes from a scenario in which a client was looking to acquire a four-letter .COM domain name, but it was already listed at popular marketplaces for a purchase price of $25,000. Is it best practice to directly acquire a domain name through a marketplace?