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Digital Marketing
A presentation that makes the difference.
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Digital Markrting
LET'S UNCOMPLICATE
DIGITAL MARKETING FOR YOUR BUSINESS
FROM COMPLEX, HYPER ACTIVITIES
TO SIMPLER, FOCUSED ONES
Working
A Method Adminst the Digital Marketing Madness
Digital Marketing, commonly misunderstood as a single activity, actually is a field that requires orchestrated coordination of multiple carefully thought activities. Selection of the right mix for Digital Marketing activities that blend with the brand, offline marketing efforts, customer base, competitors’ activities is imperative. Having chosen, the tuning of efforts based on results calls for fast response. What works for someone, including the competitor may not work for a business. This is where, Pixel Studios, plays the role of a Digital Marketing Agency.
Howwe
Develop Digital Marketing Strategy
Every business is unique in who they are & where they want to go. At Pixel Studios, we evolve with a Digital Marketing
Strategy that’s most apt for the business, at that point in time. Here is our methodology, in a nutshell.
Industry
Understanding the industry in which your business operates
Business Model
Understanding your business model within the industry
Customer Behaviour
Who are your customers & What is their behavior when it comes to your product
Competitor Activities
Understanding your business model within the industry
Long Term Aspirations
Understanding the aspiration like positioning as an innovative brand
Immediate Goals
Understanding the immediate goals, like a product launch
Choose from
4 LEVELS OF DIGITAL MARKETING IMPACT
At Alphre, we classify Digital Marketing Activities at 4 levels based on the client’s business & aspirations. Based on the level, we align the digital marketing activities of the brand.
Howwe
Bring the digital Marketing Mix together
Given all the ingredients, the art of bringing the right set of elements backed with activities at the right
proportion, at the right time, is what in our experience ensures success in Digital Marketing. Here is
how we bring together the Digital Marketing mix for the businesses.
WEBSITE
This digital fortress is your primary asset in the digital domain. A website must be discoverable, user-friendly & must provide answers to every stakeholder who lands there.
BLOG
Showcase what the company is to the target group. Communicate and address the client’s needs; provide answers to the questions they didn’t know to ask yet.
SOCIAL MEDIA HANDLES
Know where your target group resides and join their conversation. Build a community of customers, fans, followers by staying relevant & meaningful.
EMAILER
Traditional, yet powerful, use emailers to stay in touch with your existing clientele, as well as reach new user segments to stay visible & approachable.
LANDING PAGE TEMPLATES
An important Digital Marketing asset called landing pages provide answers to a specific problem to a specific audience with all details dri
WEBSITE MANAGEMENT
As a custodian, we take care of your website, keep it updated, reduce downtime, protect from attacks & take regular backups. Our stringent processes ensure your website stays relevant all the time.
BLOGS
We regularly update your blog with a title that’s catchy & content that’s sticky for users. Blogs take an online customer through the journey of awareness, consideration & decision-creating strong funnels.
CASE STUDIES AND WHITE PAPERS
We generate content to communicate your success stories. Creating thought leadership case studies and articles to help position your company in the right light.
SOCIAL MEDIA ENGAGEMENT
Right from the initial stages of social media engagement strategy, our team will work on generating content to attract, engage, converse with your target customers.
Every digital marketing activity generates enormous data, the analysis of which provides insights. These insights help us to modify our content, budget, medium, etc to make a greater impact.
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