Corporate Websites
Great design inspires users to take action. Design can humanize brands and help users discover, learn, experience and enjoy–with greater ease. We help larger organizations use the web to communicate their missions, drive sales-ready opportunities, demonstrate thought-leadership and engage multiple constituencies.
SEO & Web Marketing
Alphre is a full-service, digital agency that helps larger organizations, enterprises and corporations improve the effectiveness of their digital marketing efforts. At the center of digital marketing is the effectiveness of the organization’s website and key landing pages to inform, engage and convert the right audience.
The Corporate Website’s Purpose.
The important thing to consider before getting started with creating your website is its main purpose.
We’re talking about the website’s conversion funnel — the journey that your website visitors will take to end up right where you want them to be.
The definition of a conversion and the structure of the conversion funnel varies depending on the business and its goals.
For example, if you run an eCommerce website, the conversion funnel should guide the user from your homepage to your product pages, and eventually to the checkout page.
If you run a health insurance brokerage firm, on the other hand, your website should compel your visitors to request a quote for enrolling in a health insurance plan.
In other words, in addition to exposing your brand to your target audience, your website should make a specific, measurable contribution to your business performance and bottom line. And as surprising as it may seem, the actual design of your website has a direct impact on this — from the locations of your Calls-To-Action (CTAs) to where the testimonials section is located.
What do we mean by corporate website?
We must start from the basis that corporate websites are not aimed at the sale of products, but instead serve to provide information about the fact that the company comply with shareholders rights of information and participation and facilitates the fulfilment of their duties and corporate and contractual obligations. Therefore, we are looking at a website but with certain specialities, since it has its own specific system and, additionally, it should be created as a result of a corporate agreement where it is clear that it is a website with these characteristics.